EARN POINTS

Guests earn 1 point for every dollar they spend at 677 Prime, Toro Cantina, and Sea Smoke Waterfront Grill.

Guests unlock $2.50 off for every $50 spent.

LET’S CELEBRATE

As a birthday treat, receive a $15 reward to be used toward dessert during a single visit in your birthday month (be sure to add in your birthday when you sign up!)

Exclusive offers and promotions are also available throughout the year for Prime Perks members.

TRACK POINTS

Access your loyalty account to check your points and available rewards.

EXCLUSIVE GIVEAWAYS FOR LOYALTY MEMBERS

Enjoy ultra-exclusive giveaways across all our locations—because VIP treatment looks good on you. Follow us on social media to stay in the loop!

Click any of the links below to sign up for our universal loyalty program.

You can sign up at one restaurant and earn and spend at all other Primary Food Group locations.

677 Prime

Sea Smoke Waterfront Grill

Toro Cantina

Here’s the Fine Print: Exclusions include private ala carte dining, weddings and special events, and any single item over $500.
Primary Food Group reserves the right to change the details of the Prime Perks program at any time without notice. Prime Perks is not meant to be combined with other discounts or promotions. Reward points are not redeemable for cash value.

FAQ

For every $1 spent, you earn 1 point at 677 Prime, Toro Cantina, and Sea Smoke Waterfront Grill. For every 50 points earned, you get $2.50 off your next purchase.
No, your points do not expire, so you can save them up for future rewards!
You can check your points and available rewards through your e-loyalty gift card.
Yes! Prime Perks members receive:
- A birthday reward during their birthday month
- Exclusive offers and promotions throughout the year
Yes, the following are not eligible for earning or redeeming points:
- Prime Burger
- Private à la carte dining
- Weddings & special events
- Any single item over $500
Enter your birthday into your account and receive a $15 credit toward your dessert purchase. Your birthday reward must be used in one visit during your birthday month and cannot be redeemed for cash.
Yes, Primary Food Group reserves the right to update the program details at any time without notice.